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The customer analysis section of your internet cafe business plan must detail the customers you serve and/or expect to serve. The following are examples of customer segments: individuals, gamer groups, and corporations. As you can imagine, the customer segment(s) you choose will have a great impact on the type of internet cafe business you operate. Clearly, individuals would respond to different marketing promotions than corporations, for example. Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the potential customers you seek to serve. Psychographic profiles explain the wants and ne

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